StellarCube unveils an AI-based cultural matching service at the 2024 Government Expo
Presenting an AI persona-based cultural matching project at the government expo
SourceIT Chosun (IT조선)
StellarCube announced on 5 November that it would take part in the 2024 Korea Government Expo, held at the Kimdaejung Convention Center from 13 to 15 November.
At the expo StellarCube will introduce its AI persona-based cultural matching project, selected under the government's support program for developing DPG innovation services based on artificial intelligence (AI) and application programming interfaces (APIs).
The AI persona-based cultural matching project is a public innovation service that uses AI to analyze information on 8,600 cultural facilities nationwide together with data on cultural consumers, and proposes cultural content tailored to each individual's characteristics. The service combines mobile network data and card spending data to define personas for both cultural providers and consumers, and focuses on delivering personalized services through AI.
StellarCube operates the service in cooperation with LG Uplus, Samsung Card, NICE Zini Data and People and Forest. It plans to provide operators of individual cultural facilities with mobile network-based visitor analysis. The service uses AI to analyze recent data and produce analysis reports suited to each institution's situation, and includes in-depth analysis that draws out an institution's strengths, weaknesses and policy direction from the results.
StellarCube is focusing in particular on data use that the public can feel in practice within the cultural sector. It plans to further improve the user experience by offering discounts provided by LG Uplus and Samsung Card alongside the service. StellarCube will operate the service directly after development. From 2025 it plans to extend the service through links to cultural vouchers and booking services.
Information and services from the project will be provided through the Cultureplus website. Through the expo, StellarCube aims to lead the convergence of culture and AI and to help more people access cultural content easily.